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Is your brand invisible to AI?

Is your brand invisible to AI?

We ranked 229 British brands across 15 categories. Type yours in and find out where it actually sits.

We ranked 229 British brands across 15 categories. Type yours in and find out where it actually sits.

229 brands · 15 UK categories · 5 AI engines · measured July to September 2026

229

229

British brands ranked

98

98

named in under 5% of answers

7

7

never named at all

17,499

17,499

real AI answers read

52 of them are brands AI speaks warmly about and almost never recommends.

52 of them are brands AI speaks warmly about and almost never recommends.

Martin Miller’s Gin scores 89 out of 100 for sentiment and is named in one answer in a thousand. It isn’t that AI dislikes these brands. It’s that it forgets them, which is the part you can actually fix.

Martin Miller’s Gin scores 89 out of 100 for sentiment and is named in one answer in a thousand. It isn’t that AI dislikes these brands. It’s that it forgets them, which is the part you can actually fix.

The reports behind the numbers

The reports behind the numbers

Coffee, at home

Extract Coffee scores 83 out of 100 for sentiment and is named in 0.4% of answers. It is absence, not dislike.

12 brands ranked · 678 answers · September 2026

Gin

Martin Miller's Gin scores 89 out of 100 for sentiment and is named in 0.1% of answers. It is absence, not dislike.

25 brands ranked · 1,481 answers · July 2026

Vodka

Grey Goose leads on 41.6%, while 4 brands in the category are never named at all.

20 brands ranked · 1,475 answers · July 2026

Rum

Appleton Estate leads on 28.7%, and 10 of 23 brands sit under 5%.

23 brands ranked · 1,480 answers · July 2026

Craft beer

Northern Monk leads on 26.0%, and 7 of 20 brands sit under 5%.

20 brands ranked · 1,446 answers · July 2026

English wine

Flint Vineyard scores 79 out of 100 for sentiment and is named in 4.1% of answers. It is absence, not dislike.

20 brands ranked · 1,430 answers · July 2026

Makeup

Made by Mitchell scores 64 out of 100 for sentiment and is named in 1.6% of answers. It is absence, not dislike.

13 brands ranked · 1,200 answers · August 2026

Activewear

Represent scores 68 out of 100 for sentiment and is named in 0.4% of answers. It is absence, not dislike.

12 brands ranked · 1,100 answers · August 2026

Functional drinks

MOJU scores 66 out of 100 for sentiment and is named in 3.7% of answers. It is absence, not dislike.

12 brands ranked · 1,150 answers · August 2026

Haircare

Hair Syrup scores 72 out of 100 for sentiment and is named in 0.8% of answers. It is absence, not dislike.

12 brands ranked · 1,000 answers · August 2026

Skincare

Beauty Pie scores 66 out of 100 for sentiment and is named in 1.2% of answers. It is absence, not dislike.

12 brands ranked · 1,100 answers · August 2026

Jewellery

Ania Haie scores 67 out of 100 for sentiment and is named in 0.2% of answers. It is absence, not dislike.

12 brands ranked · 1,025 answers · August 2026

Pet food and care

Scrumbles scores 60 out of 100 for sentiment and is named in 4.9% of answers. It is absence, not dislike.

12 brands ranked · 1,068 answers · August 2026

Sexual wellness

Hot Octopuss scores 67 out of 100 for sentiment and is named in 1.3% of answers. It is absence, not dislike.

12 brands ranked · 1,152 answers · August 2026

Supplements and wellness

Form Nutrition scores 66 out of 100 for sentiment and is named in 3.5% of answers. It is absence, not dislike.

12 brands ranked · 714 answers · August 2026